Experimentation is a tool—one that I think our community overuses.
Thanks for including my article! There are probably a dozen more reasons why teams struggle to answer basic questions and I appreciate the perspective you added.
Agree that A/B testing sucks today but the idea that experimentation is overused entirely misses the forest for the trees. Experimentation is a fundamental cultural trait of inventive teams and is heavily underused if anything. You can't invent without experimenting... https://blog.statsig.com/culture-of-experimentation-7a81a1aaa571